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Covering kids & families' mission goals and strategies 2010-2011

Covering kids & families (CKF) is a statewide coalition dedicated to reducing health disparities and improving overall health in Wisconsin by cultivating a network of informed individuals and organizations and thereby enhancing capacity to maximize participation in public health insurance programs.

Goal 1: Support local collaborations among child-, family-, and low-income adult-oriented institutions and organizations that can help the uninsured get information about and enroll in public health insurance programs.
Strategy 1.1 thru 1.2
  • Strategy 1.1 – Build capacity within Wisconsin public schools and other child-oriented organizations to create more efficient, effective, and sustainable ways to connect children to health coverage.
    • Activity: Provide information and training to local personnel so they are better informed about BadgerCare Plus and better able to assist children and families enroll, either through on-site assistance or to refer to another local agency. (BC+ 101)
    • Activity: Provide localized materials and assistance with developing and implementing plans for identifying and providing outreach and enrollment assistance to uninsured children and their families. (CHILD)
    • Activity: Provide training on Temporary Enrollment and full enrollment; assist organizations with accessing TE login needs and Community Access Points to enable them to track their effectiveness. (BC+ 201)
    • Activity: Build connections among local organizations (CHILD, Beckner)
    • Activity: Provide technical assistance to families and partners as they attempt to enroll themselves or others in BC+. (CHILD, possibility of a hotline)
    • Activity: Enhance and expand online access to resources for partners, organizations, and individuals to find easy-to-use, high-quality, up-to-date information to assist children and families who lack health coverage. (Toolbox)
  • Strategy 1.2 – Work toward being able to build capacity within organizations working with low-income adults without dependent children in the home.
    • Activity – Monitor developments related to CORE Plan. (Centene)
    • Activity – Become familiar with organizations and opportunities to work more directly with the CORE Plan-eligible population. Consider developing materials and providing technical assistance related to CORE coverage. (Beckner)

Goal 2: Be an expert resource on access, coverage, and outreach related to public health insurance.
Strategy 2.1 thru 2.4
  • Strategy 2.1: Evaluate projects to assess the impact of projects, giving credibility to the organization, the coalition it serves and to remain consistent with being part of the University of Wisconsin and UW Extension.
    • Activity: consult established research to inform our work.
    • Activity: Conduct quantitative and qualitative evaluation of all project work.
    • Activity: Adjust project work as needed based on evaluation results or new/emerging research; document evaluation and adjustments for internal use and for funders.
  • Strategy 2.2: Disseminate lessons learned to audiences on local, state, regional, and national levels.
    • Activity: Promote the CHILD model as an effective community capacity-building strategy. (Dissemination)
    • Activity: Share information with policymakers, the public, advocates, and researchers. (Centene, Dissemination, Annual Meeting)
  • Strategy 2.3: Use technology to provide resources to a wide audience.
    • Activity: Maintain a toolbox of online resources. (Toolbox, including data sources, MAP, Benefit Brochures and CHILD model elements)
    • Activity: Produce training webinars.
  • Strategy 2.4: Maintain and enhance staff understanding of health policies, programs, and their impacts on individual and public health.
    • Activity: Facilitate monthly Outreach, Policy, and Steering Committee meetings.
    • Activity: Attend local, state, regional, and national public health conferences and meetings. (Centene, “Dissemination”/Professional Development)

Goal 3: Be a leader in impacting public health policy.
Strategy 3.1 thru 3.5
  • Strategy 3.1:  Increase the recognition by state policy makers (legislators and administrators) that CKF is a leader and authority on public health policy, in particular public health insurance
    • Activity:  Identify and meet with the legislative offices of leadership and health policy related committees. (Centene, Evjue)
    • Activity:  Monitor legislation related to public health policy. (Centene, Evjue)
    • Activity:  Communicate policy recommendations to state policy makers. (Policy Committee, Centene)
    • Activity:  Maintain timely communications with the state legislature and other constituencies
    • Activity:  Write and disseminate reports and policy primers to state legislators and other constituencies. (PC)
  • Strategy 3.2:  Inform and mobilize CKF membership to advocate for effective public health policy with their Congressional, state and local legislators
    • Activity:  Facilitate monthly public policy committee meetings, and convene ad hoc policy-related issue specific workgroups as needed. (PC)
    • Activity:  Co-host a series meetings in partnership with stakeholders with local health care advocacy groups, business and fraternal organizations to share information about the history of public health insurance coverage in Wisconsin.  (Centene)
    • Activity:  Include CKF policy committee updates and other policy related issues (both state and federal) in CKF newsletters. (PC)
    • Activity:  Encourage CKF partners to do their own advocacy on the policy recommendations endorsed by the policy committee. (PC)
  • Strategy 3.3:  Advise, support and recommend policies, modifications and new legislation that will promote and support health insurance options for vulnerable populations, including public health coverage
    • Activity:  Regularly meet with DHS staff to share information and/or concerns about policy and practice issues. (Centene, Evjue)
    • Activity:  Participate in related health care policy workgroups/ad hoc committees at state and local levels. (Centene, Evjue)
    • Strategy 3.4:  Maintain current knowledge of proposed and existing federal legislation and administrative policies as they relate to and impact Wisconsin
    • Activity:  Monitor health-policy related bills in Congress. (Evjue)
    • Activity:  Participate in national CKF and other national health care policy advocacy organization meetings and/or conference calls and attend appropriate national conferences. (Evjue)
  • Strategy 3.5:  Develop & maintain strong partnerships with key stakeholders invested in public health
    • Activity:  Participate in national, state and local coalitions that are relevant to public health care policy. (PC)
    • Activity:  Partner with state and local agencies and stakeholders to identify data that will support investment in public health insurance and public health infrastructure. (PC)
    • Activity:  Share information from our stakeholders with the membership via committee meetings, newsletters and links on the CKF website. (PC)

Goal 4: Recognize that access to coverage does not necessarily mean access to quality care.
Strategy 4.1 thru 4.2
  • Strategy 4.1: monitor issues related to access to quality care, including dental
  • Strategy 4.2: Participate as possible with efforts and coalitions focusing on access to quality care.

Goal 5: Be a sustainable organization.
Strategy 5.1 thru 5.5
  • Strategy 5.1: Serve as a valued resource for members and others interested in reducing the number of uninsured people in Wisconsin
    • Activity: Provide resources specifically in demand by CKF members (Benefit Brochures, Toolbox)
    • Activity: Survey members and partners about their needs and respond as able
    • Activity: Maintain a current website, communicate regularly through electronic and printed communications, maintain a means for members to communicate their needs and questions (Website, newsletter, list serve, info@ckf e-mail)
  • Strategy 5.2: Maintain funding from multiple sources for well-defined projects related closely to our mission
  • Strategy 5.3: Enlist expert individuals and organizations for advice, guidance and program work and remain accountable to the CKF membership
    • Activity: Maintain communication with the Coalition members and other interested organizations (List serve, newsletter, web site, annual meeting)
    • Activity: Maintain a Steering Committee elected by the membership and facilitate monthly Steering Committee meetings and an annual leadership retreat
    • Activity: Maintain outside leadership, including academic leaders and state officials, for major projects (CHILD state partners; School of Human Ecology and UW Extension Family Living Program interactions)
    • Activity: Consult established research to inform our work
  • Strategy 5.4: Maintain a positive, public profile
    • Activity: Initiate and seize earned media opportunities (Responding to media inquiries, Op-eds, CTUW, BTS)
    • Activity: Proactively communicate to members, partners and policy makers (list serve, newsletter)
  • Strategy 5.5: Adapt to a constantly changing environment while maintaining a clear identity
    • Activity: Be flexible in our program proposals and work such they allow room for shifts in the economic, political and policy environments