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CKF Blog

Tax Time and Health Insurance - What's New for 2014?

With the New Year begun and tax season underway, Wisconsinites may be surprised to find a new line on their tax forms asking about their health coverage.

As of January 1st, 2014, those who do not have health coverage may have to pay a penalty at tax time. The IRS will assess the first year’s penalties on consumers’ tax returns this spring.

Consumers who have health insurance (like through an employer or a relative) will simply check a box on their taxes this year indicating that they were insured for 2014.

The changes will be more involved for consumers who bought 2014 coverage through the Health Insurance Marketplace and received the Advanced Premium Tax Credit (APTC), and for those who were uninsured last year. Read more.

Open Enrollment for Health Insurance November 15, 2014 – February 15, 2015!
(Posted on December 4, 2014)

Update information, change plans, renew coverage or enroll for the first time!

Visit the Health Insurance Marketplace at, contact the call center 24/7 at 1-800-318-2596 or find a local enrollment assistance counselor to apply. Find Southern Wisconsin Collaborative Navigators to find enrollment assistance resources and read more.

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Covering Kids & Families (CKF) works to maximize participation in health insurance coverage and other services that promote the health and well-being of children and families. 

We work through a statewide coalition of agencies and partners, including public (state and local government) agencies, non-profit community-based organizations, schools, healthcare providers, insurance carriers and UW-Extension.


Our work focuses on:

CKF receives grants and contracts from:

  • Evjue Foundation
  • Meta Schroeder Beckner Fund, UW-Madison School of Human Ecology
  • Wisconsin Health Information Organization
  • UW Reilly Baldwin Wisconsin Idea Endowment
  • U.S. Department of Health and Human Services, Centers for Medicaid and Medicare Services
  • Wisconsin Department of Health Services
  • Wisconsin Department of Public Instruction
CKF News

Need Help with Health Insurance Enrollment?

Covering Kids & Families licensed navigators are avaialble by appointment and at these Community Enrollment Opportunities to help consumers with Special Enrollment Periods.


Milwaukee Area
March 26 – April 30
Thursdays, 9:30 am to 3:30 pm

Community Advocates
728 North James Lovell St., Milwaukee


Appointments are recommended. Walk-ins will also be accepted
Call 414-270-4677 for appointments and details.


Madison Area

March 23 – April 30
Mondays, Noon to 5 pm
VITA Tax Preparation site at the Richard Dilley Tax Center (Villager Mall)
2300 S. Park St., Madison


March 16 – August 2015
Thursdays, 10 am – 3 pm
Dane County Job Center
1819 Aberg Ave., Madison


Appointments are recommended. Walk-ins will also be accepted
Call 608-261-1455 for appointments and details.

Rock and Walworth Counties

March 25 - April 29.

Wednesdays, 9 am – 5 pm

Rock County Job Center
1900 Center St., Janesville


March 26, hours may extend into April, please call for updates.
Thursdays, 10 am – 1 pm
Walworth County Job Center
400 Hwy. H, Elkhorn


Office hours by appointment 

1015 Burbank Ave., Janesville
Call 262-902-8572


Racine and Kenosha Counties

March 24 – April 30
Tuesdays, 4 pm – 7 pm
Racine County Workforce Development Center’s VITA site
1717 Taylor Avenue, Racine


March 28 – April 30
Saturdays, 8 am to Noon
Kenosha Job Center VITA site
8600 Sheridan Road, Entrance D, Kenosha


Call the Racine Kenosha Community Action Agency at 262-637-8377 for appointments or details.


Statewide, consumers may dial 2-1-1 to find local enrollment help.


Post our Special Enrollment Period fliers in English. Spanish coming soon! Each flier has a page covering the special Tax SEP and the regular "life events" that trigger an opportunity to enroll.


Special Special Enrollment Periods

CMS has announced a new Special Enrollment Period March 15 through April 30, 2015, to assist consumers who unexpectedly learn while filing taxes that they are liable for a fine for the months of 2014 when they did not have health insurance for more than 3 months of that year.


Those eligible for a Special Enrollment in the federal Health Insurance Marketplace must meet these criteria:

- Currently not enrolled in coverage through the Marketplace for 2015

 - Attest that when they filed their 2014 tax return they paid the fee for not having health coverage in 2014, and

 - Attest that they first became aware of, or understood, the implications of the Shared Responsibility Payment, or fine, after the end of the Open Enrollment Period (February 15, 2014) in connection with preparing their taxes.

Dial 2-1-1 for a referral to local help, or call Covering Kids & Families for questions or an appointment to enroll.

Milwaukee area: 414-270-4677

Madison area: 608-261-1455

Find Enrollment Assistance from Wisconsin Navigators

Click on this map to see where organizations are assigned to manage enrollment.

Updated for 2015!
Health Insurance Enrollment Fact Sheets

Download these free fact sheets to help educate consumers, staff, yourselves and others interested in assuring that Wisconsinites have accurate and easy-to-understand information when picking a health insurance plan.

Download materials from the Wisconsin 2014 Enrollment Conference

Click here to select and print the speaker materials.